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WooCommerce 11.1 adds EU withdrawal rights

WooCommerce 11.1 introduces a new right of withdrawal feature for EU customers, requiring shop owners to review return policies before updating.

By Harri Reili Published 2 min read

WooCommerce 11.1 adds EU withdrawal rights and variable product speedups

Pre-release notes for WooCommerce 11.1 confirm a new refund endpoint, a “right of withdrawal” feature for EU users, and performance improvements for variable products (WooCommerce Developer Blog). For European shops, the withdrawal feature directly impacts how returns are processed and may simplify compliance with local consumer protection laws. The performance changes could reduce load times for stores with complex product options, though the extent of the speed gain is not yet quantified. Review the pre-release notes to understand the new refund endpoint and right of withdrawal features before updating your store.

Owned promo pages can stop affiliate revenue leaks

Search Engine Journal reports that public promo code pages often send purchase-ready shoppers to affiliate coupon sites, causing a direct loss of commission and revenue (Search Engine Journal). This is a leak in the checkout flow where high-intent buyers leave your site to apply a code elsewhere. The source recommends creating an owned promo code page to keep these shoppers on your site and recover the lost revenue. If you have a public page listing codes, check whether it redirects to third-party affiliate sites or allows users to copy codes without staying on your domain.

Google AI Mode ads rely on Merchant Center attributes

Google generates AI Mode ads directly from your product feed, not from ad copy, meaning specific Merchant Center attributes determine if your products are selected (Search Engine Journal). For shops using Google Shopping, this shifts focus from creative copy to feed data quality. If your attributes are incomplete or incorrect, your products may not appear in this new AI-driven channel. Audit your Merchant Center attributes to ensure your products are eligible for selection in Google AI Mode ads, starting with the identifiers Google uses to match your products: how to set up and validate merchant feeds.

What we are ignoring this week

We are ignoring the developer-focused internal hooks for large catalogs in the WooCommerce 11.1 update, as these do not change day-to-day operations for small shop owners. We are also skipping general ranking volatility reports, which lack specific actionable steps for small shops and remain unconfirmed by Google as a broad core update.

Sources

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