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Fix guides · AI readability

Your products have no brand

Brand is required for Google merchant listings and used by AI assistants to compare products. How to add brands in WooCommerce (built-in Brands, attributes) and output them to schema and feeds.

Impact: Medium We fix this in AI Visibility Setup — €790 · Updated

The symptom

  1. Schema has no brand object; Merchant Center flags *Missing brand*.
  2. Brand only exists inside the product title or description text.

Why it matters

Assistants group and compare by brand ("best Mars Hydro grow light under €300"). Without a structured brand, your product cannot be placed in that comparison, and Google demotes listings of branded goods without the field.

How to check it yourself

  1. Rich Results Test → Product → brand.name.
  2. WooCommerce ≥ 9.6 has a built-in Brands taxonomy (Products → Brands). Is it populated?

How to fix it

  1. Use the native Brands taxonomy (or Perfect Brands / the pa_brand attribute on older stores) and assign one brand per product; bulk-assign with Quick Edit or CSV import.
  2. Rank Math and Yoast read the WooCommerce Brands taxonomy automatically; otherwise map the attribute in the plugin’s *Brand* setting.
  3. Map the same field to brand in your product feeds.

FAQ

Straight answers to the questions store owners ask

Own-brand or unbranded products?

Use your store name as the brand for own-brand goods. For truly generic items, still provide a brand (the manufacturer) — Google requires it for most categories.

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