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Fix guides · AI readability

Your products have no brand

Brand is required for Google merchant listings and used by AI assistants to compare products. How to add brands in WooCommerce and your feed.

Impact: Medium We fix this in AI Visibility Setup — €790 · Updated

The symptom

  1. Schema has no brand object; Merchant Center flags *Missing brand*.
  2. Brand only exists inside the product title or description text.

Why it matters

Assistants group and compare by brand ("best Mars Hydro grow light under €300"). Without a structured brand, your product cannot be placed in that comparison, and Google demotes listings of branded goods without the field.

How to check it yourself

  1. Rich Results Test → Product → brand.name.
  2. WooCommerce ≥ 9.6 has a built-in Brands taxonomy (Products → Brands). Is it populated?

How to fix it

  1. Use the native Brands taxonomy (or Perfect Brands / the pa_brand attribute on older stores) and assign one brand per product; bulk-assign with Quick Edit or CSV import.
  2. Rank Math and Yoast read the WooCommerce Brands taxonomy automatically; otherwise map the attribute in the plugin’s *Brand* setting.
  3. Map the same field to brand in your product feeds.

FAQ

Straight answers to the questions store owners ask

Own-brand or unbranded products?

Use your store name as the brand for own-brand goods. For truly generic items, still provide a brand (the manufacturer) — Google requires it for most categories.

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