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Fix guides · SEO hygiene

Your products have no canonical URL

WooCommerce ?orderby=, ?filter_color=, pagination and variation parameters create thousands of duplicate URLs. Without canonical tags they split ranking signals. How to set canonicals correctly.

Impact: Medium We fix this in AI Visibility Setup — €790 · Updated

The symptom

  1. Search Console shows many *Duplicate without user-selected canonical* URLs with query strings.
  2. No <link rel="canonical"> on product/category pages.

Why it matters

Engines and assistants consolidate signals per canonical URL. Spread over 30 filter variants, a category never ranks; and assistants may cite an odd filtered URL instead of the clean one.

How to check it yourself

  1. View source → rel="canonical" on a product, a category, and a filtered category URL. The filtered page should point to the clean category.

How to fix it

  1. Enable canonical output in Rank Math/Yoast (on by default; check the theme does not strip wp_head).
  2. Add Disallow: /*?orderby= and /*?filter_ lines in robots.txt only if the parameters produce no unique content; otherwise rely on canonicals.
  3. Keep paginated category pages self-canonical (page 2 → page 2), not pointing to page 1.

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