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Custom development

Subscription & recurring-billing workflows

The parts of recurring billing that decide revenue: failed-payment recovery, proration, pauses, and the messages that go with them.

Describe your automation

Scoped and quoted per project. Fixed quote before any work starts. No hourly billing.

WooCommerce subscription automation is mostly about what happens when the charge does not go through. A subscription plugin can take a payment on a schedule; the revenue difference between stores is in dunning — how many retries, spaced how, with which message, before which downgrade — and in the states a plugin does not model: a paused plan, a mid-cycle upgrade with proration, a customer moving between currencies or VAT treatments.

Card failures are ordinary. Expiries, insufficient funds and issuer declines happen to healthy subscriptions every month, and under SCA a retry may need a fresh authentication rather than another silent attempt. A retry schedule that understands the difference recovers payments a fixed three-attempt loop writes off. We build that logic around your subscription plugin rather than replacing it, and instrument it so you can see what recovery is actually worth.

Typical build

  • A dunning sequence you control: retry timing, per-reason handling, e-mails, and the point at which access changes.
  • SCA-aware retries that ask for re-authentication when the issuer requires it instead of burning attempts.
  • Proration, upgrades, downgrades and pauses with the resulting invoice lines spelled out.
  • Customer-facing e-mails in the customer’s language, matching the store’s tone rather than the plugin’s defaults.
  • A view of churn and recovery — attempts, successes, revenue saved — so the sequence can be tuned on evidence.

Good fit if…

  • Failed renewals are cancelling subscriptions that a better retry sequence would have kept.
  • Your plans have real-world cases — pauses, mid-cycle changes, seasonal holds — that your plugin cannot express.
  • You need subscription data to reach accounting and support without anyone re-keying it.

How it connects to AI visibility

Subscription products are hard for machines to read: the price is per period, the terms live in prose, and schema often carries the first charge as if it were the whole cost. Getting billing terms into structured data — period, price, commitment, what happens after the first term — is the same discipline as product schema, and it is what stops an assistant describing your plan on the wrong terms. AI Visibility Monitoring keeps that accurate as plans change.

AI Visibility Monitoring →

FAQ

Straight answers to the questions store owners ask

Do you replace WooCommerce Subscriptions?

Usually not. We build the logic your plugin does not model and leave the payment scheduling to it. Replacing a working billing engine is rarely the cheapest way to fix dunning.

Can you migrate subscriptions from another platform?

Sometimes, and it depends entirely on the payment gateway: whether payment tokens can be transferred decides it, not WooCommerce. We check that before quoting, because the answer changes the project.

How do you handle VAT on recurring charges?

Rates are resolved per renewal, not frozen at signup, so a rate change or a customer moving country is handled at the next charge. Reverse charge for validated EU business customers is applied the same way.

Custom development

Tell us what should happen automatically.

Describe the job someone does by hand, or the system your store cannot talk to. You will get a reply from the engineer who would build it, within one working day.

Describe your automation