The symptom
- Your store never appears in ChatGPT, Perplexity or Copilot answers, even for your own brand name.
https://yourstore.com/robots.txtcontains lines such asUser-agent: GPTBotfollowed byDisallow: /, or a blanketUser-agent: *+Disallow: /.- A security, SEO or "AI blocker" plugin was installed in 2024–2025 and quietly added the rules.
Why it matters
AI assistants use dedicated crawlers to read and cite web pages: OAI-SearchBot (ChatGPT search answers), GPTBot (OpenAI training and some retrieval), PerplexityBot, ClaudeBot, Google-Extended (Gemini grounding) and Bingbot (Copilot). If robots.txt disallows them, they do not fetch your pages — and a store that cannot be read cannot be recommended.
Many WordPress "block AI" plugins target all of these bots at once. That may be reasonable for a news site worried about training data; for a shop it removes you from the fastest-growing source of high-intent buyers.
Blocking OAI-SearchBot specifically is the single most damaging rule: it is the bot that powers ChatGPT shopping and search answers, not training.
How to check it yourself
- Open
https://yourstore.com/robots.txtin a browser. Look for groups namingGPTBot,OAI-SearchBot,ChatGPT-User,PerplexityBot,ClaudeBot,Claude-SearchBot,Google-Extended,CCBotorBingbotwithDisallow: /. - Check the catch-all group:
User-agent: *withDisallow: /blocks everyone, including Google. - Run the free Aivoma check below — it parses robots.txt for every AI crawler and also tests whether the server accepts them at the edge.
How to fix it
- Find who writes the file. WordPress generates robots.txt virtually; Rank Math (SEO → General → Edit robots.txt), Yoast (Tools → File editor), All in One SEO and several security plugins can override it. If a physical
robots.txtexists in the web root, it wins over all plugins. - Remove the AI-bot disallow rules, or replace them with explicit allows. A safe baseline for a WooCommerce store:
User-agent: *·Disallow: /wp-admin/·Disallow: /cart/·Disallow: /checkout/·Disallow: /my-account/·Disallow: /*?add-to-cart=·Allow: /wp-admin/admin-ajax.php·Sitemap: https://yourstore.com/sitemap_index.xml- Do not disallow
/?s=,/product/,/product-category/or your images directory; assistants and Google Shopping need product pages and images. - If you want to keep training crawlers out while staying visible, allow
OAI-SearchBot,ChatGPT-User,PerplexityBot,Claude-SearchBotandBingbot, and disallow onlyGPTBot,CCBotandGoogle-Extended. Note that Google-Extended controls Gemini grounding, so blocking it can cost Gemini/AI Mode mentions. - After saving, re-open robots.txt in a private window (caches!) and re-run the check. Changes are picked up by crawlers within days.