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Fix guides · SEO hygiene

Your pages have no meta descriptions

Without meta descriptions, Google and AI surfaces scrape random page text for the summary. How to set a meta description template for WooCommerce products and categories in Rank Math or Yoast.

Impact: Low We fix this in AI Visibility Audit — €199 · Updated

The symptom

  1. Search results show cookie-banner text or navigation labels as the snippet.
  2. SEO plugin shows empty description fields on most products.

Why it matters

The description is the summary engines and assistants fall back on when deciding whether a page answers a query. A clear one ("Mars Hydro TS 1000 — 150 W full-spectrum LED grow light for 60×60 cm tents, in stock, ships from Estonia in 1–2 days") lifts click-through and gives assistants a quotable line.

How to check it yourself

  1. View source → <meta name="description". Search Console → Performance → low CTR pages.

How to fix it

  1. Set a template in Rank Math (Titles & Meta → Products) or Yoast (Search Appearance → Products): e.g. %title% — %excerpt% In stock, delivery %sep% %sitename%.
  2. Write custom descriptions for the top 20 products and all categories; keep 120–155 characters.

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