The symptom
- Search results show cookie-banner text or navigation labels as the snippet.
- SEO plugin shows empty description fields on most products.
Why it matters
The description is the summary engines and assistants fall back on when deciding whether a page answers a query. A clear one ("Mars Hydro TS 1000 — 150 W full-spectrum LED grow light for 60×60 cm tents, in stock, ships from Estonia in 1–2 days") lifts click-through and gives assistants a quotable line.
How to check it yourself
- View source →
<meta name="description". Search Console → Performance → low CTR pages.
How to fix it
- Set a template in Rank Math (Titles & Meta → Products) or Yoast (Search Appearance → Products): e.g.
%title% — %excerpt% In stock, delivery %sep% %sitename%. - Write custom descriptions for the top 20 products and all categories; keep 120–155 characters.