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Fix guides · Trust & email

Your store itself is not identified

Organization / OnlineStore schema tells Google and AI assistants who runs the store, where, and how to contact you. Without it, answers cannot attribute a recommendation to your business. Quick fix for WooCommerce.

Impact: Medium We fix this in AI Visibility Setup — €790 · Updated

The symptom

  1. No Organization, OnlineStore or LocalBusiness node in the home page JSON-LD.
  2. Google Knowledge Panel shows nothing for your brand; AI answers describe you vaguely or confuse you with a similar name.

Why it matters

Assistants attribute recommendations to entities. An Organization node with name, logo, address, VAT-style identifiers, sameAs links and contact point lets them state "sold by [Your Store], Estonia, ships EU-wide" with confidence.

How to check it yourself

  1. Rich Results Test on the home page → look for Organization; or view source for "@type":"Organization".

How to fix it

  1. Rank Math → Titles & Meta → Local SEO / Yoast → Site representation: set *Organization*, upload a square logo (≥112 px), fill name, address, phone, email.
  2. Add sameAs links to your social profiles and business registry entry, and contactPoint with customer service email.
  3. Reference the same @id from Product offers.seller or Product.brand if own-brand, so products link back to the store entity.

FAQ

Straight answers to the questions store owners ask

Organization or OnlineStore?

`OnlineStore` (a subtype of Organization) is the most precise for a web shop; both are fine. Add `LocalBusiness` only if you have a physical shop.

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