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Fix guides · Trust & email

Your products carry no rating or review markup

AggregateRating and Review schema are among the strongest trust signals AI assistants and Google use when choosing which store to name. How to collect reviews in WooCommerce and output valid rating schema.

Impact: Medium We fix this in AI Visibility Setup — €790 · Updated

The symptom

  1. No stars in Google results; schema has no aggregateRating or review.
  2. Reviews are disabled, or collected in a third-party widget that does not expose schema.

Why it matters

When an assistant picks three stores for "where to buy X", rated products with real reviews win over unrated ones. Google shows stars only from valid, self-collected review markup on the product page.

How to check it yourself

  1. WooCommerce → Settings → Products → *Enable product reviews*. Any reviews on best-sellers?
  2. Rich Results Test → Product → aggregateRating / review.

How to fix it

  1. Enable reviews and switch on *Show verified owner label* and *Reviews can only be left by verified owners*.
  2. Send a post-purchase review request 7–14 days after delivery (WooCommerce’s built-in customer-review reminder, or a plugin such as Customer Reviews for WooCommerce). Aim for 3+ reviews per top product.
  3. Ensure the schema plugin includes aggregateRating (ratingValue, reviewCount) and individual review entries; never mark up ratings that shoppers cannot see on the page.
  4. Mirror reviews to Google via Merchant Center product ratings if you have 50+ reviews.

FAQ

Straight answers to the questions store owners ask

Can I use Trustpilot or Google reviews instead?

Store-level ratings help trust but product-level stars require reviews on the product page itself. Use both.

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