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Fix guides · Cart, checkout & content

Your checkout forces customers to register

Requiring an account before purchase is one of the most reliably measured causes of cart abandonment. One WooCommerce setting fixes it, plus what to keep for repeat buyers.

Impact: Medium We fix this in AI Visibility Setup — €790 · Updated

The symptom

  1. Checkout shows "You must be logged in to checkout" or mandatory password fields.
  2. WooCommerce → Settings → Accounts & Privacy → *Enable guest checkout* is unticked.

Why it matters

Baymard’s research consistently finds ~25% of abandonments cite forced account creation. Shoppers arriving from an AI recommendation are first-time visitors with no relationship to you — friction sends them to the next store in the answer.

How to check it yourself

  1. WooCommerce → Settings → Accounts & Privacy.
  2. Test checkout in a private window.

How to fix it

  1. Tick *Enable guest checkout* and *Allow customers to create an account during checkout* (optional, unticked by default).
  2. Offer account creation on the thank-you page instead ("save your details for next time").

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