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Fix guides · Cart, checkout & content

Your delivery and returns terms are not where buyers and AI look

Shipping cost, delivery time and return policy are the questions shoppers ask AI assistants most. If they are buried in a footer PDF, your store loses the recommendation. How to state them on product pages and in schema.

Impact: Medium We fix this in AI Visibility Setup — €790 · Updated

The symptom

  1. No shipping or returns information on the product page; only a link in the footer.
  2. Merchant Center asks for shipping and returns policies; schema has no shippingDetails or hasMerchantReturnPolicy.

Why it matters

"Does it ship to Finland, how fast, and can I return it?" decides which store an assistant names. Google merchant listings display shipping and returns from OfferShippingDetails and MerchantReturnPolicy, and rank listings that provide them higher.

How to check it yourself

  1. Open a product page as a customer: can you find delivery cost, time and the return window without leaving the page?
  2. Rich Results Test → Offers → shippingDetails, hasMerchantReturnPolicy.

How to fix it

  1. Add a short *Delivery & returns* block to the product template (theme hook woocommerce_single_product_summary or a Rank Math/Yoast content block): countries, cost, typical days, return window, who pays return shipping.
  2. Fill WooCommerce shipping zones accurately; enable OfferShippingDetails and MerchantReturnPolicy output in your SEO plugin (Rank Math has it under Product schema; or add them via a small filter).
  3. Configure the same policies in Merchant Center → Shipping and returns.

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